Pop-Up Shops Invade London

What is a Pop-Up?

 

For the last year or so, we’ve been hearing about these “pop-ups” happening in London, but what exactly are they? Pop-ups are a trend that involves “popping up” one day, then disappearing anywhere from one day to several weeks later. These shops, while small and temporary, can build up interest by consumer exposure. Pop-up retail allows a company to create a unique environment that engages their customers and generates a feeling of relevance and interactivity.

Well, we’ve had an eye on these shops in London for quite some time…here are our top 5 Pop-up shops we’ve seen so far!

1.Boomf’s Print Instagram Pictures onto Marshmallows at Selfridges

Now you can have your cake and eat it too! Ever want an edible Instagram picture? Boomf makes it possib

le with this Willy Wonka-esque, real-time photo shop. Just connect to your Instagram and you’ll have your marshmallow in a matter of minutes! Luckily this one is still up and running, but only until the 3rd of September! Get yours fast!

 

2. Cuervo Cantina

This idea takes you from London to Mexico and allows you to eat authentic Mexican food while enjoying the view over the London roof-tops. This one is lasting a little longer than a regular pop-up, but will close soon enough, taking its delicious margaritas and tequila with it. Check it out at Skylounge!

 

3. Jacob’s Savory Ice-Cream Parlor.

Fancy an ice cream but want something a little less, average? Visit this quirky pop-up and enjoy summer with a taste of Jacob’s snacks in ice-cream form. Flavors include Jacob’s Cream Crackers and Mini Cheddars to form a wonderfully savory ice-cream parlor.

 

 

4. The Kate Spade London Shop

Kate Spade engaged Neverstop to produce their brand’s London debut, with the opening of a pop-up shop situated at 7 Henrietta Street, Covent Garden. The “pop-up apartment” consists of four rooms: lounge, kitchen, dining room, and bedroom – spanning across two floors. The shop houses fashion, bags, footwear, crockery, furnishings, and art, in addition to exclusive London merchandise. It’s no longer open to the public, but what a great way to build brand-awareness while creating something new.

 

5. The Corner Shop

This has to be one of our favorites this year! The Corner Shop has mimicked a regular corner store perfectly. The only difference? Everything is made out of felt! Lucky Sparrow, the artist works hours to create the perfect replica, complete with a felt cash register, drinks, chips, and sweets. This shop has since closed, but these quirky gifts are available for sale on their website until August 31st! http://www.thecornershoponline.com/

 

Check here for all you need to know about these quirky little shops, and check back for more places to try! http://www.londonpopups.com/

 

 

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